Metrics that Matter

If you’ve ever opened your insights and thought “I have no idea what I’m looking at”, you’re not alone.

Most small businesses are collecting data, but aren’t always sure how to use it or what it’s telling them.

Each Friday, I’ll update this space with a new metric to help you understand what it means, why it matters and how you can use it to improve your marketing. You can also follow along on social media.

Social media

Engagement rate

Impressions

Click-through rate (CTR)

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Website

Website sessions

Reach