Metrics that Matter

If you’ve ever opened your insights and thought “I have no idea what I’m looking at”, you’re not alone.

Most small businesses are collecting data, but not always sure how to use it or what it’s telling them. That’s exactly what this blog is here to help with.

Each Friday, we’ll update this space with a new metric to help you understand what it means, why it matters and how you can use it to improve your marketing. You can also follow along via our socials.

Social Media

Engagement rate

Impressions

CTR - Click Through Rate

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Website

Website sessions

Reach