Metrics that Matter
If you’ve ever opened your insights and thought “I have no idea what I’m looking at”, you’re not alone.
Most small businesses are collecting data, but not always sure how to use it or what it’s telling them. That’s exactly what this blog is here to help with.
Each Friday, we’ll update this space with a new metric to help you understand what it means, why it matters and how you can use it to improve your marketing. You can also follow along via our socials.
Why you should start with a business plan before marketing
One of the most common things I see when people start a business is jumping straight into marketing.
They start thinking about logos, social media, websites, or ads before they’ve actually defined what the business is and where it’s going. I get it. Marketing feels like the fun part. But without a clear foundation, it can quickly become confusing and ineffective. That’s why I always encourage people to start with a business plan.
How to pick the right stationery for your wedding without feeling overwhelmed
Wedding stationery is one of those details that seems small until you start planning. Invitations, save the dates, menus, signs, thank-you cards suddenly there is a lot to think about. The good news is that choosing the right stationery does not have to be stressful or expensive. With a bit of clarity and a few smart decisions, it can actually be one of the most enjoyable parts of wedding planning.
Social media in 2026: What small businesses need to know
Social media changes fast. What worked two years ago might already feel tired, and by 2026 the gap between businesses that “post when they remember” and those that show up consistently will be even wider.