Why you should start with a business plan before marketing
One of the most common things I see when people start a business is jumping straight into marketing.
They start thinking about logos, social media, websites, or ads before they’ve actually defined what the business is and where it’s going. I get it. Marketing feels like the fun part. But without a clear foundation, it can quickly become confusing and ineffective. That’s why I always encourage people to start with a business plan.
Social media in 2026: What small businesses need to know
Social media changes fast. What worked two years ago might already feel tired, and by 2026 the gap between businesses that “post when they remember” and those that show up consistently will be even wider.