This One Too
Finding a clearer direction for the business
Marketing plan | Outreach strategy | Business design
The challenge
When Melita from This One Too first got in touch, bookings had started to feel stagnant. She knew something needed to change but wanted to take a step back and understand where to focus before jumping into more marketing.
The business needed clearer direction, practical priorities and materials that could support new opportunities.
My approach
We began with a comprehensive marketing plan. This helped us look at the business as a whole, understand what was already working and identify the areas most likely to support its next stage.
From there, we narrowed the focus to 3 key areas:
Building new connections through outreach
Refreshing the website to better reflect the business
Making practical changes to social media to support greater consistency
Once the direction was clear, I created an outreach pack that Melita could confidently use when approaching potential partners and organisations.
What I delivered
Comprehensive marketing plan
Outreach recommendations
Program-on-a-page PDF
Business card design
Email signature design
Website refresh recommendations
Social media recommendations
The result
Melita finished the process with a much clearer understanding of where the business was heading and what to prioritise next.
Instead of trying to do everything at once, she had a considered plan and practical materials she could begin using to build new relationships and opportunities.
Client feedback
“Emma’s support and guidance was invaluable to helping me set the direction for my business. Emma’s warmth, expertise and patience during the process was greatly appreciated.” - This One Too
Melita said she felt supported and confident in the process, and that the final result reflected what she had in mind extremely well.
★★★★★