Marketing plan
For small businesses that have a clear business plan and need a practical roadmap for reaching the right people and promoting their offering with purpose.
We’ll review your business goals, audience and current marketing before identifying the messages, channels and actions most likely to support your growth. You’ll receive a tailored marketing plan designed to guide your day-to-day decisions and help you focus your time and budget.
What’s included
Pre-project marketing questionnaire
Review of your completed business plan
Up to 3-hour marketing planning consultation
Overview of your current marketing position
Clarification of your marketing goals
Identification of your priority audience
Customer needs and decision-making considerations
Competitor and market overview
Brand positioning and key points of difference
Recommended key messages
Recommended marketing channels
Social media and content direction
Suggested promotional and partnership opportunities
Prioritised marketing actions
Practical measures for tracking progress
Tailored marketing plan supplied as a PDF
1 revision round for factual corrections and minor clarifications
Service price
$350, paid in 2 instalments of $175.
The first payment is made when booking. The second payment will be charged 4 weeks later. Your final marketing plan will be supplied once full payment has been received.
Before we begin
You must have a completed business plan before beginning this service. Your business plan should clearly explain your offering, intended audience, goals, mission and future direction.
If your business plan is still in progress, please complete it before booking. A marketing plan is most useful when the foundations and direction of the business have already been established.
You’ll also need to provide information about:
Your current products or services
Your short and long-term business goals
Your existing customers or intended audience
Your current marketing activities
Your available marketing time and budget
Your competitors
Any previous marketing results or challenges
The areas where you most need direction
What happens next?
After receiving your first payment, completed questionnaire and business plan, I’ll review your information and contact you to arrange the consultation.
During the session, we’ll work through your goals, audience, positioning, messages and available marketing options. I’ll then develop your tailored marketing plan with practical priorities and recommendations.
You’ll have 1 revision round to request factual corrections or minor clarifications before the plan is finalised.
Important information
This service provides marketing strategy and recommendations. It doesn’t include business planning, graphic design, content creation, advertising costs, social media management, website updates or implementation of the recommended activities.
Recommendations will be tailored to the information available at the time. Marketing results can’t be guaranteed and will depend on factors including implementation, budget, audience response and market conditions.
Detailed advertising campaign development, advanced SEO research and extensive industry research may require a separate quote.
For small businesses that have a clear business plan and need a practical roadmap for reaching the right people and promoting their offering with purpose.
We’ll review your business goals, audience and current marketing before identifying the messages, channels and actions most likely to support your growth. You’ll receive a tailored marketing plan designed to guide your day-to-day decisions and help you focus your time and budget.
What’s included
Pre-project marketing questionnaire
Review of your completed business plan
Up to 3-hour marketing planning consultation
Overview of your current marketing position
Clarification of your marketing goals
Identification of your priority audience
Customer needs and decision-making considerations
Competitor and market overview
Brand positioning and key points of difference
Recommended key messages
Recommended marketing channels
Social media and content direction
Suggested promotional and partnership opportunities
Prioritised marketing actions
Practical measures for tracking progress
Tailored marketing plan supplied as a PDF
1 revision round for factual corrections and minor clarifications
Service price
$350, paid in 2 instalments of $175.
The first payment is made when booking. The second payment will be charged 4 weeks later. Your final marketing plan will be supplied once full payment has been received.
Before we begin
You must have a completed business plan before beginning this service. Your business plan should clearly explain your offering, intended audience, goals, mission and future direction.
If your business plan is still in progress, please complete it before booking. A marketing plan is most useful when the foundations and direction of the business have already been established.
You’ll also need to provide information about:
Your current products or services
Your short and long-term business goals
Your existing customers or intended audience
Your current marketing activities
Your available marketing time and budget
Your competitors
Any previous marketing results or challenges
The areas where you most need direction
What happens next?
After receiving your first payment, completed questionnaire and business plan, I’ll review your information and contact you to arrange the consultation.
During the session, we’ll work through your goals, audience, positioning, messages and available marketing options. I’ll then develop your tailored marketing plan with practical priorities and recommendations.
You’ll have 1 revision round to request factual corrections or minor clarifications before the plan is finalised.
Important information
This service provides marketing strategy and recommendations. It doesn’t include business planning, graphic design, content creation, advertising costs, social media management, website updates or implementation of the recommended activities.
Recommendations will be tailored to the information available at the time. Marketing results can’t be guaranteed and will depend on factors including implementation, budget, audience response and market conditions.
Detailed advertising campaign development, advanced SEO research and extensive industry research may require a separate quote.