Small business starter package

A comprehensive creative package for new small businesses that have completed their business planning and are ready to build a professional, consistent brand presence.

We’ll work through your brand foundations before developing your visual identity, essential business materials and social media profiles. This gives you a coordinated starting point that reflects your business and can grow with you.

What’s included

• Pre-project brand discovery questionnaire

• 90-minute brand discovery consultation

• Professionally presented 5-page brand discovery summary

• 3 initial primary logo concepts

• Up to 2 revision rounds on your selected logo concept

• Primary logo

• Secondary logo or alternate layout

• Coordinating submark

• Full-colour, black and white logo versions

• Custom brand colour palette

• Recommended heading and body fonts

• Brand style guide

• Final logos supplied as high-resolution PNG files

• Other logo file formats available upon request

• Custom double-sided business card design

• Print-ready business card PDF

• Set-up of your agreed social media profiles

• Social media profile and cover graphics

• Basic guidance for using your new brand across your business

Service price

$1,500, paid in 3 instalments of $500.

The first payment is made when booking. The remaining payments will be charged 4 weeks and 8 weeks after checkout. Final files will be supplied once full payment has been received.

Before we begin

You must have a completed business plan in place before beginning this package. Your business plan should clearly explain your offering, audience, goals, mission and direction.

If you don’t yet have a business plan, please complete this before booking. This package doesn’t include business planning or the development of your business model.

You’ll also need to provide:

• Your approved business name

• Your business plan

• Your products or services

• Your intended audience

• All contact information and wording needed for your business card

• Details of the social media platforms you need established

• Any existing visual references or inspiration

What happens next?

After receiving your first payment and completed questionnaire, I’ll review your information and arrange your 90-minute brand discovery consultation.

You’ll then receive your 5-page brand discovery summary before we begin developing your logo and visual identity. Once your selected logo direction has been refined and approved, I’ll create the remaining brand materials and establish your agreed social media profiles.

Please provide feedback, content and approvals within 7 days where possible to help keep the project moving.

Important information

This package doesn’t include a business plan, marketing plan, website, social media content creation, ongoing social media management, printing or third-party costs.

A marketing plan can be added for $350. This includes a practical marketing plan covering your audience, positioning, key messages, recommended channels, content direction and priority actions.

Copyright in the final approved designs will be assigned to you once full payment has been received. Draft concepts, rejected designs and working files remain the property of Wickintyre Design Co.

You are responsible for conducting any required business name and trade mark searches and registrations.